Advertising & Marketing
COPY TO COME
Craig Webb Art provides communications design including advertising, promotional marketing and brand identity.
Design services include research, creative concept development, copywriting and graphic design for print advertising and web marketing communications.
Ideation and creative content development
Craig Webb Art provides creative ideation, concept and content development services for advertising and business communications.
- Ideation and creative content development
- Product management and production
- Graphic design
- Front-end UX/UI design.
Business communications and online media
Original written content for business communications is a valuable asset.
Craig Webb Art writes readable copy and grabs attention with compelling, engaging content.
Researching markets and consumers to discover fresh insights into user needs and desires, content is written for reuse in easy-to-read modular chunks that can be easily assembled into extensible components and ported to various media outlets.
Illustration and digital design
Graphic design elements are a dynamic component of communication development. Digital graphics and illustrations create interest, tell a story, convey information, and guide the user journey.
Print, social and online media
Advertising campaigns run on ideas that have legs. Long running campaigns define brands and make them memorable.
Craig Webb Art conceives fresh concepts to build creative advertising campaigns that can be extended across media including print, social, and Internet media.
Creative vehicles to convey complex data
Creative display of complex data helps the user to consume information, understand issues, grasp and retain essential ideas.
Synthesized into graphic elements that are intuitively understood, information data can be fast and memorable.
How you “be” is who you are
Brand Identity extends beyond a business logo to embrace every interaction with consumers and every aspect of how business is conducted.
Craig Webb Art explores every aspect of your operation to provide insight into ways your culture, design, mission and standards can define and enhance success.
Clearly expressing your identity impacts consumer experience and expectations to drive success.
- Journalism / Interviews
- Website Content
- Ad Concepts
- Technical Writing
Engaging, succinct content written for specific purpose and for repurpose across media
Art & Design
- Art Direction
- Creative Ideation
- Fine Art
- Graphic Design
- Brand Development
Visual vocabulary, technical expertise, and intuitive design solutions with an emphasis on digital design
- Brand Strategy
- Content Development
- Information Architecture
Research, strategy and planning to develop an idea and make it marketable
- Custom Front-end Design
- User Experience Design
- User Interface Design
- Websites built around content
Customized websites with information architecture structured around content to quickly convey benefit and identity
- Static Websites
- WordPress Themes
- Design Systems
- Component Design
Custom Design systems and component design built for portability and integration with a variety of technical implementations
- User Testing
- Analytics and Media
- Custom Content
- Special Initiatives
Ongoing work to keep your website current with attention paid to the consumer
As a Digital Communications Designer, I am experienced with Client Collaborations, Project Development and Scope, User Experience Research and Design, Information Architecture, User Interface and Front-end Design, Prototype Development, Content Development, Graphic Design, Copywriting, Ad Concepts
Ideation Concept Development Copywriting and Editing Brand Strategy Internet Marketing
Planning Documentation Functional Specifications Agile Scrum
Illustration Adobe PhotoShop & Illustrator InDesign & QuarkXPress Microsoft Word / Excel / PP
Digital Design and Development:
User Experience Design:
Website Architecture Design for Mobile Rapid Prototype Development HTML Templates SEO Site-maps Content-Rich User Interface Design Wireframes Storyboarding & Personas Style Guides Flow Diagrams
Slack Trello Google Docs Github Codepen Dropbox Paper