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About Craig Webb

Written Content

Concept and Content Development

Everything is built around the message. That is all.

Craig Webb Art uses searchable phrases to write copy that reads naturally, endeavoring to keep it short.


Mohr Better Engineering

Process engineering for medical device manufacturing automation.

Content Development Craig Webb Art collaborated with the client to write original content for a new business.

TB1 Associates LLC

TB1 Associates LLC provides investigative consulting services, background checks, and client on-boarding.

Content Development Craig Webb Art collaborated with the client to create and edit an outline of services.

Website Design Echoing the client’s branding, special care was taken to place the logo within a responsive mobile-first layout.

Front-End Development The mobile-first, responsive website is built using SASS, and CSS.

Silver Fox Renewables LLC

Silver Fox Renewables LLC designs, installs and maintains high quality solar-powered energy generation systems.

Content Development Craig Webb Art submitted wireframes and a content outline to the client to recommend searchable, user-focused content. Craig Webb Art researched the solar energy business, wrote original content and worked with the client to write additional content. During development prototypes were tested on desktop and iPhone.

Website Design Craig Webb Art designed a clean mobile-first layout with modern typography to suggest clarity of purpose, using blue, orange and yellows to evoke peace and energy.

Lawson Galleries

Lawson Galleries represents regional artists in San Francisco and New York City.

Content Development Craig Webb Art worked with Don Lawson to sketch layout ideas and confirm the intended information architecture for content development. A HTML/CSS static prototype wasbuilt including writing mock content.

Website Design Craig Webb Art converted the HTML/CSS prototype into a custom WordPress theme and designed a modern responsive website as the gallery’s flagship marketing vehicle.

Icarus Group Ironwork

Icarus Group Ironwork provides ornamental Ironwork, Steel Fabrication and Welding Services.

Website Design and Front-End Development Craig Webb Art updated the IcarusGroupIronwork.com website to be mobile-first and responsive. Craig Webb Art researched and wrote original content for the original website in 2010 (see below).

xVenturesGroup, LLC – CareHandOff.com

xVenturesGroup is a health-care marketing agency engaged in web application development.

User Experience / Prototype / Web Design Craig Webb Art conducted a QA study of the CareHandOff.com app and wrote a User Experience Study to recommend style and function changes, and outline flaws and fixes for improvement

Craig Webb Art created marketing graphics and live-code prototypes to convey styles to a third-party developer

Taste the Tropics

Taste the Tropics is a brand that sells specialty ice cream

Copywriting, Website Design and Front-End Development Craig Webb Art wrote original content to populate the website for a project that includes copywriting, brand development and web design

Canojerks

Canojerks is a event organized for Motomo, a social organization.

Copywriting, Website Design and Front-End Development Craig Webb Art wrote content for the website and email marketing to inform and enroll a transnational membership to sign up and attend an event in Canada

Craig Webb Art led communications to enroll and organize a transnational membership of men from Philadelphia, New York and Boston to sign up and attend the event in Canada.

xVenturesGroup, LLC – HandOffLabs.com

xVenturesGroup is a health-care marketing agency engaged in web application development.

User Experience Craig Webb Art created UX wireframes and personas to test market viability for a new web application and planned the website architecture for HandOffLabs.com.

Copywriting Craig Webb Art wrote original content for handOffLabs.com and contributed creative ideas to build storyboards for a marketing video.

Mural Mural on the Walls Website

Mural Mural on the Walls Website

Mural Mural on the Walls

Content Development Craig Webb Art wrote copy to highlight Mural Mural on the Wall’s art education services and community development projects.

The purpose is to provide information, context and credentials to appeal for grants and corporate sponsorship from government agencies, partnering institutions, and sponsoring organizations for funding.


Gotham Analytics Website

Gotham Analytics Responsive Website – Wide Desktop View

Gotham Analytics

Copy Editing Working within an agile context, Craig Webb Art edited working copy for Gotham Analytics and wrote fill-in text to get the website live.


Icarus Group Ironwork Website

Icarus Group Ironwork Website

Icarus Group Ironwork

Content Development Craig Webb Art wrote website content for Icarus Group Ironwork to target markets including architects, business, and homeowners. Content describing services is organized to feature a wide range of products.

Brief paragraphs, jam-packed with product-oriented search phrases, is carefully read aloud during editing to ensure that content is easy to absorb and sounds natural.

Displayed on the webpage layout as equally-sized HTML5 articles, final product editing was done on-page so that each category fit within an equal space.

Icarus Group Ironwork enjoys first-page placement on Google’s search engine for “iron work new york”.

Moller Electric

Moller Electric, Electrical Repair & Installation

MollerElectricInc.com

Content Development Craig Webb Art researched electrical repair and installation services to write search-optimized product copy for Moller and Moller Electric, Inc.

Target consumers include architects, homeowners and business. Services and products include simple repair, emergency repair, electrical installation for kitchen appliances, home entertainment centers, security systems and more.


HHDNYC

Helping Hands for the Disabled, NYC


HHDNYC.org

Content Development Craig Webb Art wrote copy for Helping Hands for the Disabled of NYC to describe their social events, transportation and emergency services to members of the disabled community.


Randall’s Auto Body, Southampton, NY

Randall’s Auto Body Repair, Southampton, NY

RandallsAutoBodyNY.com

Content Development Craig Webb Art researched auto body repair and classic car restoration services to write search-optimized product copy for Randall’s Auto Body in Southampton NY. Randall’s services include auto body painting, auto collision repair, classic car restoration services, and auto detailing.

Craig Webb Art wrote content to highlight Randall’s specialized Waxoyl rust-prevention and Vortex truck bed painting products.

Randall’s Auto Body website enjoys first-page placement on Google’s search engine for “vortex truck bed liner”, on second page of Google for “waxoyl”, and on Google's first page for “waxoyl new york”.

Jim D. Miller Insurance, LLC

Jim D. Miller Insurance, LLC

jdminsurance.com

Content Development Craig Webb Art wrote website content for Jim D. Miller Insurance, LLC, an independent insurance broker in New Jersey. Craig Webb Art wrote marketing copy for each page and created a Glossary and FAQ designed to enhance SEO.


Steinway Movers

Content Development Craig Webb Art wrote a press release announcing the participation of James Benatti and Steinway Movers in the filming for the movie Blue Valentine starring Ryan Gosling and Michelle Williams. Craig Webb Art published the press release online and contacted media outlets and reporters. The story was picked up for a news article in The Astoria News.


Bill Miller Photography

Bill Miller Photography

Bill Miller Photography

Content Development Craig Webb Art wrote copy for Bill Miller Photography to enhance search optimization and provide a counterpoint for Bill Miller’s beautiful photography.


Windowman Inc. (USA)

Content Development Craig Webb Art wrote copy for Windowman Inc. (USA), an engineering firm that serves the institutional healthcare industry.

Craig Webb Art collaborated with the company president to convey complex technical information and co-write a comprehensive dissertation on door safety for publication by the American Society for Healthcare Engineering (ASHE). Additional communications developed include an investment prospectus, contracts and marketing copy directed at investors, clients and engineers.


Mighty Map

Content Development Craig Webb Art wrote new business launch copy for Mighty Map, an Internet service that put NYC real estate data on the map.

The campaign included copywriting for the MightyMap.com website, direct mail marketing collateral, event flyers and business cards, and advertising published in publications including The Real Deal, Real Estate Weekly, The New York Times, and Commercial Quarterly.


MaxDelivery

Creative Copywriting Craig Webb Art created a new-business launch campaign for MaxDelivery, a web-based grocery delivery service in SoHo New York. Creative included writing headline copy, branding and design for newspaper and outdoor advertising including “wild posters” and telephone booth kiosk ads.


Craig Webb Art provides all aspects of New Business Communications Development including project management, creative development, copywriting and graphic design.

Internet Media and Digital Development

Great Internet communications make your business thrive like no other marketing medium today.

Modern websites are composed of a combination of search-optimized content, graphics, and a code layer progressively enhanced for display on browsers, mobile devices and tablets.

Additional dynamic functionality and integration with third-party cloud-based services is the norm.

Craig Webb Art designs and builds online communications, creates original content and brand identity.

We provide a full range of services, collaborate, or act as part of your development team.

Each website is designed to meet specific needs. Contact Craig Webb Art to build a powerful world-wide presence.

Craig Webb Art provides all aspects of New Business Communications Development including project management, creative development, copywriting and graphic design.

Craig Webb Art

Communications that move consumers.

Great communication builds relationships, creating the context necessary for the transition to a true global community.