Craig Webb Art, Advertising and Graphic Design
(718) 932·1058
Sony Music Special Products
Music Works!
Concept: Identity branding for Sony Music Special Products sales support collateral.  
Design for SMSP included CD and video package design, sales sheets, catalog design and other projects.
Concept – Tom Asalone | Graphic Design | Logo Design | Branding Elements – Craig Webb



SMSP “Music Works” B2B sales book.
Craig Webb created the “Music Works” book for Sony Music Special Products.
As the primary sales support vehicle for Sony’s SMSP sales division, the “Music Works” book described all of SMSP’s promotional programs.  Logos created by Craig Webb and incorporated as the primary identity branding used on All SMSP promotional collateral and sales communications.

The cover design for the
Sony Music Special Products “Music Works” Identity Brochure incorporated a die-cut within the illustration that revealed a CD insert containing music, screen savers and links to the SMSP website.



SMSP artist photomontage branding element for Music Works.



Photo Montage
Sony Music – “Music Works”
This photo montage
designed by Craig Webb
was one of the many
branding elements
included in “Music Works”.
Montage of SMSP artists. /


Photo Montage
Sony Music – Sales Collateral
Craig Webb designed this photomontage, featuring a few of the greatest music stars
in the SMSP stable of artists, for one of many Sony Music Special Products sales promotions.