Sony Music Special Products
Concept: Identity branding for Sony Music Special Products sales support collateral. Design for SMSP included CD and video package design, sales sheets, catalog design and other projects.
Concept – Tom Asalone
Graphic Design | Logo Design | Branding Elements – Craig Webb
Sales Force Book of Products for SMSP
Craig Webb created the Music Works! book for Sony Music Special Products. As the primary sales support vehicle for Sony’s SMSP sales division, the Music Works! book described all of SMSP’s promotional programs. Logos created by Craig Webb and incorporated as the primary identity branding used on All SMSP promotional collateral and sales communications.
The cover design for the Sony Music Special Products Music Works! Identity Brochure incorporated a die-cut within the illustration that revealed a CD insert containing music, screen savers and links to the SMSP website.
Sony Music – Music Works!This photo montage designed by Craig Webb was one of the many branding elements included in Music Works!.
Sony Music – Sales CollateralCraig Webb designed this photomontage, featuring a few of the greatest music stars
in the SMSP stable of artists, for one of many Sony Music Special Products sales promotions.