Executive Summary:
I build integrated advertising and marketing programs that build awareness and achieve results. I offer content development, copywriting and design for print, web and mobile media.
Resume Documents:
Services
HTML5 / CSS Websites,
Mobile-ready Websites,
Responsive Design,
User-friendly Web Architectures,
Expandable Architectures,
Modular Design,
Art Direction,
Content Development,
Internet Marketing,
Production Management,
CMS Systems,
Copywriting and Editing,
Editorial Content and Design,
Integrated Communications,
New Business Initiatives,
Branding / Graphic Design,
Technical Skills
Storyboarding and Wire-frames,
Flow Diagrams and Site-maps,
Content-rich Interface Design,
Strategic Information Architecture,
Rapid Prototype Development,
Copywriting and Editing,
User-Centered Design,
Competitive Analyses,
Functional Specs,
Template Design,
Art and Graphic Design,
XHTML / HTML5 / CSS,
JavaScript / XML,
SEO / SEM,
PHP-based CMS
Capabilities:
- Consistent style, cross-media branding elements, and modular interface development
- Work with multi-disciplinary teams to find the right balance between overall business goals and successful design for user experience
- Hand-code XHTML/HTML5/CSS, integrate XML, JavaScript and PHP, perform SEO/SEM, define website architecture, recommend usability enhancements and analyze results
- Design and write web banners, e-newsletters and email marketing for stickiness and “re-tweet” buzz to gain exposure and drive word-of-mouth traffic
- Make informed decisions based on knowledge of W3C web standards, business goals and brand style requirements
- Quality assurance cross-browser compatibility testing including current HTML5 hacks and JavaScript polyfills
- Develop UI standards for display-layer code; design templates, style sheets and visual guidelines
- Write and edit website specifications, user manuals and online tutorials
- Provide planning documents such as style guides, sitemaps, storyboards, use-case narratives, wire frames, working prototypes and HTML templates to define website structure, hierarchy, and navigation
- Translate complex specifications and technical language into layman's terms
- Strong interest in Display Layer design, data tagging and content management
- Employ online PR presentation tools, web APIs, Twitter, FaceBook and LinkedIn
- Provide project management with expert knowledge of design, production and media
- Ability to organize and write
The importance of Content, UX and SEO:
At Craig Webb Art, user experience and search optimization are complimentary objectives. First, getting a consumer to your website is critical. Upon arrival, the user on the website becomes the focus. Design, copy and user interface must serve the user’s needs.
Websites that work build brand trust and gain results. User’s belief in the integrity of the website service can be influenced by the user interface and design.
The written content is the most important aspect of the website. Good simple design starts from the content and enhancements proceed from the core message.
Our primary service is the copy that we write. We research markets and competitors to learn what services are typically offered and build a library of searchable terms and phrases. Searchable product and service terms and phrases are incorporated into copy while striving for a concise tone that sounds natural when read aloud.
Searchable keyword phrases are worked into section headlines, cut-lines, alt tags, link titles and meta tags, making sure that terms are not repeated.
Content is edited to compress the text as much as possible, and then re-edited on the web page for fit. Most importantly, website copy is read aloud to ensure that it sounds conversational.
Good content is recognized and highly ranked search engines such as Google, and is therefore critically important for both UX and SEO. HTML5 offers new semantic elements and accessibility standards which contribute to UX/SEO. Markup assists search engines to determine and rank content value.
Contact Craig Webb Art for help with content development. You will be pleased with the tangible result.
Icarus Group Ironwork website: http://www.IcarusGroupIronwork.com
IcarusGroupIronwork.com
Ornamental Ironwork, Steel Fabrication and Welding Services
Icarus Group Ironwork
Website Development:
Icarus Group Ironwork needed a new website to feature their products and services as well as all-new marketing copy to populate the website, and a photo gallery to display examples of their expert ironwork.
Art Direction, Website Architecture and Design –
Craig Webb Art proposed a user-friendly site architecture featuring a Services Page, a Product Page and a Photo-Gallery Page.
All pages include an extensive footer sub-menu, listing hundreds of products, that points users to specific sections of the Product Page.
Craig Webb Art developed branding elements and a graphic style for the website.
Marketing research for products, services, and website copywriting –
Craig Webb Art researched metalwork services and competitor marketing across the U.S. and wrote fresh new marketing copy including cut-lines and alt tags designed to appeal to website users and search engines alike.
Project Management and Development –
Craig Webb Art built the Icarus Group Ironwork using best-practice cross-browser-ready HTML5 / CSS3, JavaScript and PHP.
Israel Wine Tour website: http://kosherwinesociety.com/WineTrip/
KosherWineSociety.com
Private Organization – Israel Wine Tour Event
KWS Israel Wine Tour
Website Development:
The New York-based Kosher Wine Society needed a promotional website to attract travelers to their spring tour of Israeli wineries and they needed it fast.
Art Direction, Website Architecture and Design –
Craig Webb Art created a three-page website featuring the wine tour itinerary. Craig Webb Art developed a graphic style and architecture for the website and edited the marketing copy.
Acquired Photo Art, including permissions, to populate the website –
Craig Webb Art researched photography for each winery and sought photographer’s permissions for photo use.
Project Management and Development –
Craig Webb Art built the Kosher Wine Society Israel Wine Tour website using bleeding-edge HTML5 / CSS3, JavaScript and PHP.
Shalizar Properties website: http://www.ShalizarProperties.com/
ShalizarProperties.com
Real Estate Development
Shalizar Properties
Website Development:
Shalizar Properties desired a low-key promotional website for their real estate development firm located in Dhaka, Bangladesh.
Art Direction, Website Architecture and Design –
Craig Webb Art proposed a SEO-optimized site architecture featuring architectural renderings and floor-maps of Shalizar’s residential properties, and contact forms to attract landowner investors and residential clients.
Project Management and Development –
The ShalizarProperties.com website is built using bleeding-edge HTML5 and CSS3, and formated a Contact Form in PHP.
Randall’s Auto Body website: http://www.randallsautobodyny.com/
RandallsAutobodyNY.com
Restoration of Classic and Hi-end Automobiles
Randall’s Auto Body
Website Development:
Randall’s Auto Body needed a new website to feature their wide range of auto body repair services. Randall’s Auto Body also needed all-new marketing copy to populate the website and a photo gallery to display examples of their classic car repair.
Art Direction, Website Architecture and Design –
Craig Webb Art proposed a user-friendly site architecture featuring services and a photo-gallery. Craig Webb Art developed branding elements and a graphic style for the website.
Marketing research for products, services, and website copywriting –
Craig Webb Art researched Randall’s Auto Body services and competitor marketing across the U.S. and wrote fresh new marketing copy including cut-lines and alt tags designed to appeal to website users and optimized for search engines.
Project Management and Development –
Craig Webb Art built the Randall’s Auto Body website using valid, cross-browser-ready XHTML and PHP.
Social Media and Internet Marketing –
Craig Webb Art promoted the Randall’s Auto Body website using Craigslist advertising, Twitter and Facebook and monitored results using Google Analytics.
Jung Designs website: http://www.JungDesigns.net/
JungDesigns.net
Interior Design for the Hospitality Industry
Jung Designs
Website Development:
Based in California, Jung Designs needed a new website to display their interior design successes and techniques geared for their hospitality industry clients.
Website Design using RapidWeaver CMS –
Working under the direction of a west-coast developer, Craig Webb Art designed and built the JungDesigns.net website using RapidWeaver, a CMS-like stand-alone software.
Moller Electric Inc. website: http://www.craigwebbart.com/electric/
MollerElectricInc.com
Electrical Wiring and Repair Service
Moller Electric Inc.
Website Development:
Moller Electric Inc. needed to re-design and update their existing website, and all-new marketing copy to feature their electrical installation and repair services.
Art Direction and Project Management –
Craig Webb Art re-designed the website menu and content areas, added contact forms and added new graphic images and other elements.
Marketing research for products, services, and website copywriting –
Craig Webb Art researched electrical installation and repair services, and competitor marketing across the U.S., and wrote fresh new marketing copy including cut-lines and alt tags designed to attract viewers via search, appeal to website users and increase sales.
Project Management and Development –
Craig Webb Art revamped the out-dated Moller Electric Inc. website, converted the pre-existing website from HTML4 to valid XHTML code, and format a contact form in PHP.
Bill Miller Photography website: http://www.billmillerphotography.com/
Page view pop-up from
Bill Miller Photography website
BillMillerPhotography.com
Real Estate Photography
Bill Miller Photography
Website Development:
A NYC-based Real Estate photographer, Bill Miller Photography needed a new website to replace his out-dated portfolio. Competing on search engines with five other Bill Miller Photographers across the U.S., Bill Miller also needed all-new marketing copy to build SEO and differentiate his services within search-space.
Art Direction, Website Architecture and Design –
Craig Webb Art proposed a user-friendly site architecture with multiple photo-galleries geared to focus on specific photography services for a variety of clients and marketing needs. Craig Webb Art developed branding elements and a graphic style for the website.
Craig Webb Art designed the website as a “living portfolio” so that pages can be easily updated or added and new photographs can be added or switched out.
The website architecture features pop-up JavaScript web pages that transport the viewer into a quiet space where each photograph can be savored.
Marketing research for products, services, and website copywriting –
Headlines, cut lines and alt tags were written to enhance the viewers’ appreciation of the photography and increase SEO.
Project Management and Development –
Craig Webb Art built the Bill Miller Photography website using valid, cross-browser-ready XHTML and JavaScript.
James D. Miller Insurance website: http://www.jdminsurance.com/
JDMInsurance.com
Independent Insurance Agent
James D. Miller Insurance
Website Development:
James D. Miller Insurance needed a new website to feature their insurance products
and services.
Art Direction, Website Architecture and Design –
Craig Webb Art proposed a user-friendly site architecture to guide clients and provide insurance forms. Craig Webb Art developed branding elements and a graphic style for the James D. Miller Insurance website.
Marketing research for products, services, and website copywriting –
Craig Webb Art researched insurance products and services, wrote all-new marketing copy including cut-lines and alt tags, and created an insurance Glossary Page and FAQ Page to optimize website searchability.
Project Management and Development –
Craig Webb Art added a PHP contact form and built the James D. Miller Insurance website using valid, cross-browser ready XHTML.
Risa Clay Art: http://www.risaclayart.com/
RisaClayArt.com
Ceramic Artist
Risa Clay Art
Website Development:
Risa Hirsch Ehrlich is a New York City-based ceramic artist. Risa needed a portfolio website to display her work and her professional history of gallery exhibitions.
Art Direction, Website Architecture
and valid XHTML/CSS Design –
Craig Webb Art developed a four-gallery web portfolio using pseudo elements to create a “peek-a-boo” rollover viewing effect. Bio and Artist Statement pages complete the XHTML website.
Agency Experience:
RFCP Advertising Agency
Clients: Atlas Air, HIA Crafts, Grenada, Belize,
Rowland Design Communications
Clients: Crowley Shipping, Iomega, DuPont Lycra,
Ammirati Puris Lintas
Clients: Iridium, Goldman Sachs, Bacardi, Dewar’s, Kellogg’s, GMC Trucks, Ragu, Dell,
Sony Music Special Products
Clients: Avon, Revlon, Old Navy, Eddie Bauer, Chrysler, STP,
Other Freelance Agency Experience:
- Black Cat,
D’Arcy,
Dynamic Medical,
GT Interactive,
Hill Holiday,
KPR Advertising,
Medicus Communications,
Ogilvy PR,
Sloan Group,
Toolbox,
United Media,
Wunderman Cato Johnson,
Magazine Editorial Design Experience:
AKA Magazine
Beverage Aisle
Conceptions Southwest
Package Design Clients:
Zabar’s, United Media, Avon, J. Crew, Sony Music, Salada Tea, Mess Makeup
Craig Webb Art creates, designs and produces business and marketing communications including copywriting and graphic design for print and Internet media.
Contact Craig Webb Art today to discuss ways we can help you to develop your marketing content.
Education:
School of Visual Arts, NYC
Continuing Ed, – Concepts for Advertising
Cornell University, Ithaca
MFA, 1993 – Printmaking, Computer Art
University of New Mexico , Albuquerque
BFA, 1987 – Lithography, Journalism, Marketing
New Mexico State University, Las Cruces
Fine Art Major, 1980. – Lithography, Photography
California College of Arts and Crafts
Fine Art Major, 1978. – Lithography, Screen-printing, Painting, Drawing, Photography
Interests:
Active in community, I write and make art daily.
I’m a great cook who likes music, movies, non-fiction and travel.