Art Direction
Illustration and Graphic Design
My design aesthetic is brand-focused and clean. I strive to portray the essence of my client's brand to the best of my ability.
I build simple visual vocabularies to guide visitors into the brand experience. A limited color palette helps to personify the brand.
I like images that provoke an emotional response and are memorable. Images that don't provide easy answers create a space for conversation and dialog, allowing the viewer to fill in the story, ponder, and identify with the brand.
I work with sumi ink, pencil, egg tempera, Photoshop and Adobe Illustrator. I know the code when it comes to HTML and CSS.
As an artist, I enjoy trying new things, delving into creative journeys of scientific exploration and invention.
-
Max Delivery
Craig Webb concieved, wrote and designed this edgy brand-launch ad campaign to introduce Maxdelivery to Tribeca.
-
Iridium Telephone ad campaign
Craig Webb worked on the Iridium campaign from inception until demise, helping to coordinate the campaign.
-
Honda Accord
Rorschach Test Drive is a diagnosis of the therapeutic benefits of driving the Honda Accord.
-
Magic Marker Illustration
Magic marker drawings are useful to knock out ad campaign ideas, for video storyboarding, to illustrate user journeys, or facilitate focus group discussions and developer conferences.
-
Adobe Illustrator digital art
Craig Webb creates original art in Adobe Illustrator suitable for print and Internet communications.
-
Doggie Vacations Advertisment
Doggie Vacations combines copywriting, hand-lettering and illustration to convey a savvy, loving brand.
