Executive Summary:

I build integrated advertising and marketing programs that build awareness and achieve results. I offer content development, copywriting and design for print, web and mobile media.

Capabilities:

• Side-by-side experience helping clients to find and refine their message
• Analyze market competition and consumers, identify opportunities and conceptualize new services
• Develop integrated marketing programs that appeal to prospective clients
• Oversee a cohesive and innovative look and tone for all creative development
• Create and pitch company or product press releases, with a focus on consumer accounts, through contacts and media outlets
• Work closely with external consumer print, magazines, television, entertainment, trade, business, and technology media to gain coverage
• Employ online PR presentation tools, web APIs, Twitter, FaceBook and LinkedIn
• Design and write web banners, e-newsletters and email marketing for stickiness and “re-tweet” buzz to gain exposure and drive word-of-mouth traffic
• Grow site traffic through organic marketing programs, link building and blogs
• Hand-code XHTML/HTML5/CSS, integrate XML, JavaScript and PHP, perform SEO/SEM, define website architecture, recommend usability enhancements and analyze results
• Provide planning documents such as style guides, sitemaps, storyboards, use-case narratives, wire frames, working prototypes and HTML templates to define website structure, hierarchy, and navigation
• Provide expert project management for media design and production
• Manage event logistics including timeline, budget, materials and contacts
• Ability to organize and write

Craig Webb Art provides all aspects of New Business Communications Development including creative development, copywriting, digital design for interactive media, website architecture, customer experience and usability, HTML5/CSS development, identity and graphic design, project management, e-mail marketing, print advertising and other marketing communications.

Craig Webb Art – Copywriting for Print Media

Windowman / WMIndustries

Custom Engineering / Manufacturing
Services:
Project Management, copywriting and graphic design
Communications directed to:
Clients, Engineers, Government agencies and Investors
Projects Include:

MightyMap

Real Estate / Internet Services
Services:
Product Launch Advertising including copywriting and graphic design for print and web
Communications directed to:
New Clients, Consumer / B2B Print Advertising, Direct Mail and Internet
Projects Include:

AmeriMerchant

Financial / Banking Services
Services:
Copywriting, editing, identity branding, graphic design for print and web
Communications directed to:
New Clients; Business owners / Decision-makers
Projects Include:

Max Delivery

Food Retail / Internet Services
Services:
Product Launch Advertising including copy, identity & design for print and outdoor ads
Communications directed to:
Consumer Magazine/Newspaper Advertising, Out-of-door Advertising,
Projects Include:

Agency Experience:

RFCP Advertising Agency

Clients: Atlas Air, HIA Crafts, Grenada, Belize,

Rowland Design Communications

Clients: Crowley Shipping, Iomega, DuPont Lycra,

Ammirati Puris Lintas

Clients: Iridium, Goldman Sachs, Bacardi, Dewar’s, Kellogg’s, GMC Trucks, Ragu, Dell,

Sony Music Special Products

Clients: Avon, Revlon, Old Navy, Eddie Bauer, Chrysler, STP,

Other Freelance Agency Experience:

Editorial Design Experience:

AKC Gazette

Editorial Designer. Magazine editorial and graphic design for the flagship magazine of the American Kennel Club.

Scholastic Magazine

Editorial Designer. Book publishing marketing magazine for child market. Editorial and graphic design included customized art for monthly newsletters and sell sheets.

Beverage Aisle

Editorial layout. B2B Marketing Magazine.

Q Magazine

Writer Published by Cornell University. Articles included:
15,000 Boy Scouts, An article about Visual AIDS
Winds of Change, an Interview with Regina Araujo Corritore

Conceptions Southwest Art and Literary Magazine

Managing Editor Supervised and coordinated all aspects of bi-anual magazine including staff, magazine production, departments including art, English, Spanish, architecture, music, live performances, sales, and public relations.

Responsible for budget and grants. Produced two magazines per year. Provided student training in design, leadership and vision for a volunteer staff. Initiated and organized advertising sales in magazine. Maintained relationships and coordinated special events with outside sales outlets. Created new editorial divisions including music and architecture to expand services to a wider community.

Interviews edited (written by staff members) include:
UNM's Mother of Modern Dance: Interviews with and about Elizabeth Waters
Un Encuentro con Margaret Randall

Production Manager for Conceptions Southwest.
In addition to magazine production, advertising and promotional collateral, I provided expertise and leadership to support the success of Art, English, Spanish, and Live Performance Editors, Directors, volunteer staff and participants.

New Mexico Daily Lobo Newspaper

Production staff. Performed paste-up, design, typesetting, copy camera. Wrote articles published in the newspaper.

Package Design Clients:

Zabar’s, United Media, Avon, J. Crew, Sony Music, Salada Tea, Mess Makeup

Education:

School of Visual Arts, NYC

Continuing Ed, – Concepts for Advertising

Cornell University, Ithaca

MFA, 1993 – Printmaking, Computer Art

University of New Mexico , Albuquerque

BFA, 1987 – Lithography, Journalism, Marketing

New Mexico State University, Las Cruces

Fine Art Major, 1980. – Lithography, Photography

California College of Arts and Crafts

Fine Art Major, 1978. – Lithography, Screen-printing, Painting, Drawing, Photography

Interests:

Active in community, I write and make art daily.
I’m a great cook who likes music, movies, non-fiction and travel.