Craig Webb Art & Advertising – Who am I to be Aveda?

Aveda
Return to Love
Concept: This campaign is an inclusive, “people” campaign
entitling all people to enjoy Aveda products.
Concept | Design | Copy – Craig Webb

Who am I to be fabulous?

Giving yourself permission to be the best,
most fabulous person you can be is the most wonderful gift you can give the world.

Haircare • Bodycare • Spa • Sauna • Enlightenment

Who am I to let myself be vulnerable?
Sometimes it’s scary to want someone to like you.

Haircare • Bodycare • Spa • Sauna • Enlightenment

Who am I to be self-aware?
Your natural beauty will encourage others to shine too. Haircare • Bodycare • Spa • Sauna • Enlightenment

Who am I to be admired?
Exploring your best self changes the way you see others. Haircare • Bodycare • Spa • Sauna • Enlightenment

Who am I to be vital?
Attacking life begins with letting your light shine. Give yourself confidence. Haircare • Bodycare • Spa • Sauna • Enlightenment

Who am I to lead?
When you feel good about yourself, people just naturaly follow. Haircare • Bodycare • Spa • Sauna • Enlightenment<br />

Who am I to set the style?Achieving greatness within yourself radicalizes others to be great too. Haircare • Bodycare • Spa • Sauna • Enlightenment